As this year’s Women’s History Month comes to a close, we continue to celebrate the talented women at LGND and all those who have inspired them along their journeys.
Earlier this month, we featured two of our fearless female creatives who take ideas and craft them into beautiful digital stories. Today we turn to two other “lgndary” ladies from our strategy team who manage LGND’s spectacular host of diverse clients. In honor of Women’s History Month, they share perspectives about women who inspire their work at LGND and beyond.
With a background in fine arts and nonprofit marketing, Molly has spent much of her career in fields with workforces dominated by women. Yet, many of the stories she told before LGND were far from female-focused.
In 2016, in an effort to bring stories about inspiring women to the forefront, Molly developed a public feminist art tour at the National Gallery of Art (NGA). Less than 5% of the artwork on display at the NGA collection is done by women. Yet, much of it is inspired, commissioned, or otherwise championed by women. So her goal is to shed light on the women who are present, the women who should be more important, and the women who have made certain artistic achievements of men possible.
She brings this passion for researching and producing lesser known stories to work at LGND.
There are so many women behind great stories who may be, for whatever reason, missing from the narrative. Be it a tale about women or some obsensibly tedius data of a client’s, there are always important findings and contributions waiting to be drawn out. When properly presented, good ideas can have the impact and influence they deserve.
Dimitra recently joined the LGND team of storytellers as an Account Director. She’s a first-generation Greek-American who spent the past two years working for an investment firm helping impact entrepreneurs scale their early-stage ventures. She knows a little too well how under-represented women are in the investment world.
Starting a company is not easy - in fact, about 90% of all startups fail. As we know from recent CAE research, in 2017 female-founded companies made up only 16% of all venture-capital funding in the U.S. and only 9% of those making these investment decisions were women. Even in this daunting landscape, female founded startups are on the rise!
I have been fortunate to work with many female founders from all over the globe who are solving real problems - from sexual harassment to public health epidemics. Are female founders any different than male founders? Well, for starters, they’re just as good as their male counterparts, if not better.
At its core, LGND is a group of passionate storytellers sharing insights and experiences that deserve to be heard.
Whether serving as cultural custodians in an art museum, bringing about social change through entrepreneurialism, or helping clients bring their vision to fruition at LGND, one thing is clear: women get the job done.